The This vs That Conundrum

The most common question I get is, "When are you going to offer complete builds?"

The most common question I ask myself is, "Should I start having our logos painted on or not?"

Of course, these are all questions pertaining the brand and I won't bore you with the questions constantly running through my head about life in and of itself. 

So the short answer to the first question is, not in the near future. The long answer is, maybe... perhaps. 

I've worked in a rather popular bike shop out here for 5 or 6 years, maybe longer. I can't even recall at the moment having left and come back from the corporate grind. One of the biggest complaints I continually here from staff and customers are build specs. One guy thinks shorter cranks, another wider bars. Or the bars are too wide for female riders. Nice drivetrain, but why those _________ brakes - they suck. And the kicker: I hate the color(s). 

Granted, it's a service a shop provides - that of fitting a bike. But fit is one thing, swapping out mediocre or even decent OEM parts is another - Ebay be damned. 

When I began putting the idea of Boltcutter together it was 100% individual - at least as far as appearance goes. And that philosophy has extended into the realm of bike spec. I like flared drops. My friend doesn't. I actually like running 650b's on the dirt. My friend is a die hard 700c guy. I actually like the taste of soy in my coffee. My friend is an almond milk kinda guy. 

You get the idea. 

In our short time I've seen some pretty fucking cool builds on our Peacemaker frames - as well as some uniquely individual paint choices. I think that's one thing that sets us apart from the never ending hemorrhage of gravel bikes being dumped into the market. 

So the second question... yeah, I think I already covered that in a previous post so we'll leave it at that. 

Be creative. Have fun. Happy riding. 

Leave a comment

Name .
.
Message .

Please note, comments must be approved before they are published